Selling a car is no easy feat. People are very picky and choosy when selecting a car and although they want to be able to own a Mercedes, they are limited by the financial barriers and thus are even choosier about picking the perfect vehicle that covers all expectations at the minimal cost. Here are a few tips in handling the annoying indecisive clients we frequently come across.
Initial Meet and Greet
The initial meet and greet is key to any sale in most corporations and sales floors. It is the same for car sales and is more important as within those few minutes of the initial hellos, an idea is built up in the mind of the client and based on the type of vehicle and the clientele you are catering to, this approach varies. In the case of a family car sale, it is best to be friendly and amiable wearing comfortable clothes so as to portray the cozy comfortable reliability of a family car. However, in the case of armored cars companies, a sales person would be required to be more professional, clean cut and matter of fact so as to portray the imposing character of the vehicle and create a sense of security and confidence in the client.
It is essential to discuss the requirements of the clients and what they are looking for at what price before moving on further. Ask basic questions such as what brought them to the store and by which means and get the customer talking so as to understand who really is looking to buy a vehicle and who is simply browsing. Try to keep this conversation short and light and move on the vehicles and different options before boring the clients out.
Selecting the Vehicle
This is up to the client to decide, but it is your job to show them the right ones and close the deal as soon as possible. It is important to understand your client’s requirements and their financial capacity. It is easy for a person to fall in love with sleek, shiny, bulletproof car, but few are rarely capable of paying the price for such. Thus, it is important to understand the capacity of the client and show vehicles accordingly.
As the sales person, it is your job to make the customer want to buy the car on that same day. Convincing them that this is the right car for them and selling it at a profit is your duty. Thus, using techniques such as payment schemes and cash downs can both benefit the company while still creating a sense of discount in the minds of the client.